The request lines don’t ring very often anymore. So, how can we make radio interactive without callers? Luckily, social media and texting became popular about the time calling in to a radio show became unpopular. We have the opportunity to make our one-way medium a two-way interaction between us and the listeners. We also know […]
social media
Can Radio Monetize Pinterest?
Can You Sell It? I haven’t seen a station sponsored pin or board yet, but I believe you can. Pinterest is all about visual content. Be picky about which clients you partner with and choose based on the custom content you can provide visually. If you’re weaving clients into a well-developed content strategy, listeners won’t […]
Pinterest and Top 40 Radio: Embrace Her Lifestyle
There’s a reason so many brands and businesses are creating a marketing strategy just for Pinterest. It’s a huge traffic driver. Recent statistics show it provides more referral traffic to other websites than YouTube, Google+ and LinkedIn combined. Whether you’re a blogger, a retail boutique, or a radio station, traffic to your website is important. […]
Social Media Tips for Small Business [Audio]
I had the pleasure of being a guest on It’s Just Business, Wink 107.1/Ohio. I gave the Business Crash Test Dummy, Kim Turner, feedback on a recent issue he had with Yelp. I answered several caller questions about small business and social media, including whether you should self-promote on LinkedIn, the Facebook cover photo no-no’s, […]
8 Quick Tips for Better Air Talent Blogs and Morning Show Websites
Blog smog. You aren’t a blogger. Why should you worry about improving your writing skills? As radio companies put more emphasis on digital growth, you are now responsible for website traffic and social media engagement in addition to on-air ratings. Becoming a better blogger will give you organic content for your social networks, increasing web […]
Marrying Radio and Digital: Challenge #2
This is the second part of the four part series called “The Challenges of Marrying Radio and Digital.” Read part one here. Challenge #2: Strategy So a lot of us have accepted that as technology evolves, so is the radio industry. But acceptance is only the beginning; we must create a winning digital strategy to […]