“Marketing in a pandemic.” Sounds so tough it could be the next hot heavy metal band name. From appropriate messaging to budget and bandwidth stressors, our clients are asking how to market their stations and shows. Here are four marketing tips for surviving the COVID-19 crisis: 1. Consider whether slashing the marketing budget is the […]
marketing strategy
4 Tips for Marketing to Millennial Moms
Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I shared on a recent panel at M2Moms, here are 3 things you should know when marketing to millennial moms: Think mobile first. Moms […]
Social Media is Like Shoe Shopping
You need something new to spice up your wardrobe. You head to the mall and fall in love with a gorgeous pair of shoes. They’re shoes, and you need shoes. They’re beautiful, shiny and new, and you’ve seen them in every magazine as the hot new trend. If everyone says they’re hot, you’ve got to […]
11 Digital Predictions for the Radio Industry
Based on the digital landscape in radio today, here are 11 predictions for radio’s future in digital: 1. The fusion of on-air content and online platforms will be seamless. As radio stations develop strong digital strategies for their on-air talent, the content and engagement of online platforms will be naturally integrated into the on-air show. […]
Pinterest and Top 40 Radio: Embrace Her Lifestyle
There’s a reason so many brands and businesses are creating a marketing strategy just for Pinterest. It’s a huge traffic driver. Recent statistics show it provides more referral traffic to other websites than YouTube, Google+ and LinkedIn combined. Whether you’re a blogger, a retail boutique, or a radio station, traffic to your website is important. […]
Marrying Radio and Digital: Challenge #2
This is the second part of the four part series called “The Challenges of Marrying Radio and Digital.” Read part one here. Challenge #2: Strategy So a lot of us have accepted that as technology evolves, so is the radio industry. But acceptance is only the beginning; we must create a winning digital strategy to […]