We spend most of our time thinking about audio. When’s the last time you thought about visual? Facebook and Twitter have made shifts to emphasize visual content this year, while Snapchat and Instagram are already “all visual, all the time.” You undoubtedly spend a significant amount of time creating engaging content for the Web—your blog, […]
Which Social Media Platforms Should Your Small Business Be Using?
No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide. Thumbnail photo credit: Verizon Wireless
Social Media is Like Shoe Shopping
You need something new to spice up your wardrobe. You head to the mall and fall in love with a gorgeous pair of shoes. They’re shoes, and you need shoes. They’re beautiful, shiny and new, and you’ve seen them in every magazine as the hot new trend. If everyone says they’re hot, you’ve got to […]
Can Radio Monetize Pinterest?
Can You Sell It? I haven’t seen a station sponsored pin or board yet, but I believe you can. Pinterest is all about visual content. Be picky about which clients you partner with and choose based on the custom content you can provide visually. If you’re weaving clients into a well-developed content strategy, listeners won’t […]
Pinterest and Top 40 Radio: Embrace Her Lifestyle
There’s a reason so many brands and businesses are creating a marketing strategy just for Pinterest. It’s a huge traffic driver. Recent statistics show it provides more referral traffic to other websites than YouTube, Google+ and LinkedIn combined. Whether you’re a blogger, a retail boutique, or a radio station, traffic to your website is important. […]
Pinterest: What’s In It for Radio
With new social networks popping up daily, it’s easy to tune them out. However, there is one newbie you can’t ignore, and that’s Pinterest. What is Pinterest? It’s a virtual pinboard that allows you to organize and share (or “pin”) things you find on the web. Common uses for Pinterest include wedding planning, home decorating, […]