Can You Sell It? I haven’t seen a station sponsored pin or board yet, but I believe you can. Pinterest is all about visual content. Be picky about which clients you partner with and choose based on the custom content you can provide visually. If you’re weaving clients into a well-developed content strategy, listeners won’t […]
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Pinterest: What’s In It for Radio
With new social networks popping up daily, it’s easy to tune them out. However, there is one newbie you can’t ignore, and that’s Pinterest. What is Pinterest? It’s a virtual pinboard that allows you to organize and share (or “pin”) things you find on the web. Common uses for Pinterest include wedding planning, home decorating, […]
Social Media and Appointment Listening
Facebook and Twitter are different animals, and your frequency strategy should be different for each one. For one, Facebook is not an of the moment, breaking news network like Twitter. (They want to be with the addition of subscriptions and the ticker, but they aren’t there yet.) Facebook users are less likely to take immediate […]