Right when you get the hang of Instagram, the Facebook-owned social network comes out with an update to compete with social video powerhouse, Vine (owned by Twitter). You can still add photos to Instagram, but now you can also share 15-second videos. Much like Vine, Instagram allows you to stitch together video clips into a […]
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Why A Competitive Analysis Can Help You Succeed With Digital
Whether you’re developing a strategy for social media, planning to update the station website, creating a business model for streaming, or wondering why you aren’t getting advertisers’ digital dollars, conducting an analysis of the competition is key. Why? An online analysis of the competitive landscape yields information you may not hear by monitoring the on-air […]
Social Media vs. The Station Website: Who Wins Biggest Priority?
I spoke at the Ontario Broadcasters Association Fall Conference and one of the questions for our panel was “Where does social media fit against where your website sits?” This question comes up often, as managers and talent alike try to prioritize and determine the relationship between the station website and social media. So, what is […]
Can Radio Monetize Pinterest?
Can You Sell It? I haven’t seen a station sponsored pin or board yet, but I believe you can. Pinterest is all about visual content. Be picky about which clients you partner with and choose based on the custom content you can provide visually. If you’re weaving clients into a well-developed content strategy, listeners won’t […]
Selling Social: Are Social Media Endorsements a Good Idea?
Social media savvy radio clients are inquiring about online endorsements, creating revenue opportunities for both radio stations and air talent. However, with opportunity comes responsibility. Stations and talent have built online communities based on trust. Listeners trust that your social media content will be a reflection of what they hear on air- an extension of […]
Location, location, location! Location Targeting and Your Database
You post on Facebook that you’ll be at AT&T from 11 to 1 today. The first comment is from Jessica who says “When will you be in my town? I want to see you guys but that’s thirty minutes away.” Both Google AdWords and Facebook use location targeting to target company ads to specific locations. […]