Right when you get the hang of Instagram, the Facebook-owned social network comes out with an update to compete with social video powerhouse, Vine (owned by Twitter). You can still add photos to Instagram, but now you can also share 15-second videos. Much like Vine, Instagram allows you to stitch together video clips into a […]
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Think Like TV: Tips to Making a One-Way Medium Interactive
The request lines don’t ring very often anymore. So, how can we make radio interactive without callers? Luckily, social media and texting became popular about the time calling in to a radio show became unpopular. We have the opportunity to make our one-way medium a two-way interaction between us and the listeners. We also know […]
Facebook’s Recent Contest Rule Changes: What Now?
Last week we told you that Facebook’s new Promotion Guidelines change the way radio stations run Facebook promotions. Many of you panicked! Instead of calling your station attorney, you emailed us for answers (and we’re taking that as a compliment). “What now?” Don’t let these new rules squash your creativity. Remember, radio station promotions were […]
Big Changes for Radio Facebook Promotions
Many radio stations have been successfully using Facebook for contesting. Requiring listeners to comment, like the station or show page, or upload a picture to enter are common variations of recent radio promotions. On May 11, 2011, Facebook’s new Promotion Guidelines were released, making these loosely regulated contests a thing of the past. Facebook’s new […]