Let’s get real. We often see tension between radio station management and talent when it comes to social media. Management wants to build both station and show brands. Talent are often focused on elevating just their show brand but undoubtedly benefit greatly when the station brand is strong.
talent
How Do I Respond Publicly to Station Mandated Changes to My Show?
Station management has made a change to your show— reducing the length of the show, moving your daypart, or a change to the co-host lineup. The decision was out of your control and you’re not necessarily excited about the change. How do you respond on social media to changes to your show?
Instagram’s New Algorithm: Upping Your Instagame
Remember when (cue Alan Jackson for you country fans)… Facebook was the only social network whose algorithm changes could get your panties or whitie tighties in a bunch? Instagram recently announced that their feed will change from a chronological feed to an algorithm-based feed. So what does this mean for your station or show? It […]
Hey, Radio DJ! You Have a Responsibility to Fact-Check Facebook Posts
Buzzfeed News reported this week on Facebook’s war against fake news. Fake news sites like National Report create false stories with clickbait headlines, and depend on Facebook to drive traffic to them. Facebook is doing their best to curtail the traffic they’re driving to these sites unintentionally.
Why Morning Shows Deserve Their Own Facebook Page
Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook is out of line with the station brand, or because it is distracting them from the on-air product, but because they view […]
Why Requiring Talent To Include Links in Facebook Posts Doesn’t Work
Some radio companies have created a new Facebook guideline that requires talent to place a link to the station website in every post. While I am a big believer in using social media to drive website traffic and create strategies for clients to do just that, I am not a fan of this practice. The […]