Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook is out of line with the station brand, or because it is distracting them from the on-air product, but because they view […]
on-air content
11 Digital Predictions for the Radio Industry
Based on the digital landscape in radio today, here are 11 predictions for radio’s future in digital: 1. The fusion of on-air content and online platforms will be seamless. As radio stations develop strong digital strategies for their on-air talent, the content and engagement of online platforms will be naturally integrated into the on-air show. […]
Think Like TV: Tips to Making a One-Way Medium Interactive
The request lines don’t ring very often anymore. So, how can we make radio interactive without callers? Luckily, social media and texting became popular about the time calling in to a radio show became unpopular. We have the opportunity to make our one-way medium a two-way interaction between us and the listeners. We also know […]
Trending on Twitter: Your On-Air Topic
Your cigarette lighter is out of fluid and you have an electric stove. Pam Anderson is doing a book signing at the mall and you’re bummed you have to work. You think “loaded dishwasher” means your wife is drunk. These are white trash people problems, and apparently they resonate with people all over the world. […]
A Producer’s Dream: The Scoop on Scoop.It
Scoop.It is a free publishing-by-curation platform that allows you to curate content based on keywords and sources you provide. It will suggest stories, articles, videos, news for you to scoop. You can also use the bookmarklet to scoop anything you see on the web to your Scoop.It page. You can curate on your page and […]
Six Tips on How to Use Twitter for Show Prep
Updated June 13, 2012: Bruce Enrietto (@Bruceitmorning) shared this article in the Radio Pros Facebook group. After asking if I missed any tips, he mentioned Trends. (I know- what was I thinking, leaving out Trends!?) I’ve added it at Bruce’s suggestion. While Twitter provides a personal way to connect with listeners, it’s also a great […]