Whether you’re developing a strategy for social media, planning to update the station website, creating a business model for streaming, or wondering why you aren’t getting advertisers’ digital dollars, conducting an analysis of the competition is key. Why? An online analysis of the competitive landscape yields information you may not hear by monitoring the on-air […]
internet sales
Can Radio Monetize Pinterest?
Can You Sell It? I haven’t seen a station sponsored pin or board yet, but I believe you can. Pinterest is all about visual content. Be picky about which clients you partner with and choose based on the custom content you can provide visually. If you’re weaving clients into a well-developed content strategy, listeners won’t […]
Selling Social: Are Social Media Endorsements a Good Idea?
Social media savvy radio clients are inquiring about online endorsements, creating revenue opportunities for both radio stations and air talent. However, with opportunity comes responsibility. Stations and talent have built online communities based on trust. Listeners trust that your social media content will be a reflection of what they hear on air- an extension of […]
Location, location, location! Location Targeting and Your Database
You post on Facebook that you’ll be at AT&T from 11 to 1 today. The first comment is from Jessica who says “When will you be in my town? I want to see you guys but that’s thirty minutes away.” Both Google AdWords and Facebook use location targeting to target company ads to specific locations. […]
Adding Social Media to the Digital Revenue Menu… Side dish or À la carte?
The news broke in late 2009 that Kim Kardashian is paid $10,000 per sponsored tweet. While some followers were amazed at the price tag, most were disgusted that they couldn’t tell which of her tweets were real and which were just paid ads. This got companies thinking about their own policies. Is social media a […]