Let’s get real. We often see tension between radio station management and talent when it comes to social media. Management wants to build both station and show brands. Talent are often focused on elevating just their show brand but undoubtedly benefit greatly when the station brand is strong.
social media strategy
How Do I Respond Publicly to Station Mandated Changes to My Show?
Station management has made a change to your show— reducing the length of the show, moving your daypart, or a change to the co-host lineup. The decision was out of your control and you’re not necessarily excited about the change. How do you respond on social media to changes to your show?
A Guide To Sucking Less At Twitter
Twitter was founded in 2006, has 310 million monthly active users today and is the social media darling of TV. So why is radio still confused about how to use it?
Which Social Media Platforms Should Your Small Business Be Using?
No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide. Thumbnail photo credit: Verizon Wireless
Why A Competitive Analysis Can Help You Succeed With Digital
Whether you’re developing a strategy for social media, planning to update the station website, creating a business model for streaming, or wondering why you aren’t getting advertisers’ digital dollars, conducting an analysis of the competition is key. Why? An online analysis of the competitive landscape yields information you may not hear by monitoring the on-air […]
9 Ways Social Media Is Like A Road Trip
1. You should know where you’re headed. Like a road trip, you should know where you’d like to end up. Without measurable goals in mind, social media is a hobby, not a business initiative. A clearly defined strategy is key to success with social media. 2. It takes a map to get to where you […]