“It’s a fad.” “Where’s the ROI in that?” “How’s that going to drive ratings?” Radio managers and talent alike were skeptical of many of the biggest digital innovations when they first disrupted the industry and its operations. But today? These innovations build our brands, drive deeper connections with our listeners, and provide new platforms for […]
social media
A Guide To Sucking Less At Twitter
Twitter was founded in 2006, has 310 million monthly active users today and is the social media darling of TV. So why is radio still confused about how to use it?
Instagram’s New Algorithm: Upping Your Instagame
Remember when (cue Alan Jackson for you country fans)… Facebook was the only social network whose algorithm changes could get your panties or whitie tighties in a bunch? Instagram recently announced that their feed will change from a chronological feed to an algorithm-based feed. So what does this mean for your station or show? It […]
What’s To Love About Facebook Hashtags?
You’ve seen (and used, I hope!) hashtags on other social media platforms like Twitter, Instagram and Tumblr. The hashtag, a word or multiple words preceding the ‘#’ without spacing, is a method of categorizing online content and giving it context. While using hashtags on Facebook used to be a faux pas, that is no longer […]
#Instavideo: How Radio Can Take Advantage of Video for Instagram
Right when you get the hang of Instagram, the Facebook-owned social network comes out with an update to compete with social video powerhouse, Vine (owned by Twitter). You can still add photos to Instagram, but now you can also share 15-second videos. Much like Vine, Instagram allows you to stitch together video clips into a […]
Which Social Media Platforms Should Your Small Business Be Using?
No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide. Thumbnail photo credit: Verizon Wireless