Wondering what it might be like to leave corporate America and work for a startup (or start your own!)? Here are 8 pros of working for a startup (otherwise known as why #startuplife is awesome). 1. You’ll learn more (and fast). Working for a startup allows you to rapidly expand your professional skills. You’re routinely encouraged […]
Business
3 Attributes That Make A Successful Entrepreneur
I was asked on a panel recently about the most important attributes of an entrepreneur. When I think about the people who succeed at building their own businesses—not the anomaly, front of Time magazine entrepreneur but the everyday successful entrepreneurs—there are three attributes that come to mind. Drive. Strategic thinking. Passion. And you need all three […]
The 1 Question Entrepreneurs Live and Die By
Entrepreneurs face many questions each day, but there is one question that is as important post-launch as it is the moment the new business idea is conceived. The Question in Ideation: How will I make money? So you’ve encountered a real world problem and you have an idea on how to solve it. How do […]
4 Tips for Marketing to Millennial Moms
Millennial moms are discerning. They expect authenticity and are drawn to brands that tell a compelling story with every touchpoint. Moms today demand more from your marketing than ever before. As I shared on a recent panel at M2Moms, here are 3 things you should know when marketing to millennial moms: Think mobile first. Moms […]
Measuring the Digital Impact of TV and Radio Ads
Brands and agencies love digital advertising in part because its effectiveness is easy to measure. You begin a PPC campaign and you can track the results immediately. As long as you’ve built a smart campaign, you can track everything and go down a rabbit hole of granularity. And what’s better than granular data? Immediate granular […]
13 Steps to Your First Facebook Advertising Campaign
If you haven’t asked me how to run a Facebook advertising campaign, we probably don’t know each other. The truth is, whether this question is asked directly or it’s the answer to another question, I often find myself explaining the basics of Facebook Ads to many of my radio brethren. If you’ve wondered about how […]