Your cigarette lighter is out of fluid and you have an electric stove. Pam Anderson is doing a book signing at the mall and you’re bummed you have to work. You think “loaded dishwasher” means your wife is drunk. These are white trash people problems, and apparently they resonate with people all over the world. […]
social media
Radio and Social Media: It’s Like a Nursery Rhyme
I have written an exclusive article for Social Media Sun depicting the relationship between radio and social media. Click here to read it and find out which nursery rhyme I think reflects the merge of old and new media. I would love to hear your thoughts after you read it! Leave me a comment here […]
Who Owns Your Morning Show’s Social Media Presence?
In early March I read an article about the social media battle many musicians are fighting with their record labels over who owns their social media accounts. I thought, “I hope radio never gets to this point”. Weeks after I pondered that article, three high-profile morning show hosts contacted me– they are fighting the artist/record […]
Arbitron’s Social Media Policy
Did you know you can’t discuss ratings on your social networks? If you don’t think it’s a big deal, ask Oprah, who was under fire from Nielsen for tweeting “Every 1 who can please turn to OWN especially if u have a Nielsen box” last month. Arbitron’s updated policy Social Media Do’s & Dont’s lists […]
Pinterest: What’s In It for Radio
With new social networks popping up daily, it’s easy to tune them out. However, there is one newbie you can’t ignore, and that’s Pinterest. What is Pinterest? It’s a virtual pinboard that allows you to organize and share (or “pin”) things you find on the web. Common uses for Pinterest include wedding planning, home decorating, […]
5 Tips for Online Success in 2012
January is an optimistic month that connotes a new beginning for business owners and managers. New budgets and new goals bring a clean slate full of opportunities to succeed. Amidst these opportunities for success lies your station’s online presence. Make your online brand a priority in 2012 with these five tips: 1. Define your goals. […]