You spend time each day crafting on-air teases for your show. And why? You create strong teases to give listeners that “I have to hear this” feeling, to keep them listening through commercials or music breaks. Social media teases are very similar to on-air teases. We want to give listeners that same feeling, except that […]
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Social Media vs. The Station Website: Who Wins Biggest Priority?
I spoke at the Ontario Broadcasters Association Fall Conference and one of the questions for our panel was “Where does social media fit against where your website sits?” This question comes up often, as managers and talent alike try to prioritize and determine the relationship between the station website and social media. So, what is […]
Pinterest and Top 40 Radio: Embrace Her Lifestyle
There’s a reason so many brands and businesses are creating a marketing strategy just for Pinterest. It’s a huge traffic driver. Recent statistics show it provides more referral traffic to other websites than YouTube, Google+ and LinkedIn combined. Whether you’re a blogger, a retail boutique, or a radio station, traffic to your website is important. […]
8 Quick Tips for Better Air Talent Blogs and Morning Show Websites
Blog smog. You aren’t a blogger. Why should you worry about improving your writing skills? As radio companies put more emphasis on digital growth, you are now responsible for website traffic and social media engagement in addition to on-air ratings. Becoming a better blogger will give you organic content for your social networks, increasing web […]