The request lines don’t ring very often anymore. So, how can we make radio interactive without callers? Luckily, social media and texting became popular about the time calling in to a radio show became unpopular. We have the opportunity to make our one-way medium a two-way interaction between us and the listeners. We also know […]
television
Why Tweet? 7 Reasons Your Strategy Should Include Twitter
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” –@charleneli It’s true. Your listeners are tweeting. Whether you’re rocking Twitter, have neglected your Twitter account or have never even signed up, people are tweeting about your brand- the station, the personalities, the music, the events. As of September 2011, […]
Twitter Tip from The X Factor
The X Factor got creative with Twitter this week. Not only did they launch Twitter as a voting platform, but they used #hashtags to make the show itself more interactive. The show encouraged viewers to tweet #IAmSimon, #IAmLA, #IAmPaula or #IAmNicole to show their affinity for a certain judge’s comments during the show. We often […]