Blog smog. You aren’t a blogger. Why should you worry about improving your writing skills? As radio companies put more emphasis on digital growth, you are now responsible for website traffic and social media engagement in addition to on-air ratings. Becoming a better blogger will give you organic content for your social networks, increasing web […]
character
A 12 Month Resolution for 2012: Build Your Own Personality Brand
If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” The key word in this definition is distinct. […]
From On-Air To Online: Creating Online Content Around Your Character
If you’re using your website and social media correctly, I should have a good sense of your character just by assessing your online engagement. What you do online should reflect your on-air brand. Does it? Your character is well defined. You’ve worked hard to create on-air content that showcases your character. The content was well […]