When it comes to social media, it should be common sense for employees to act in the best interest of the brand. The fact that many company brands have been damaged by the online musings of their employees says otherwise. It’s not just the disgruntled employee whose online mistakes affect the station or show brand. […]
social media
Running in Circles: Radio’s Place in Google+
By now you have heard the talk about circles, +1s and hangouts. Maybe you’ve checked out Google+, or maybe you’re overwhelmed by so many social media options. Should you, your talent, your morning show, your station be on Google+? Google+ for Managers and Talent People who are social media savvy will love being one of […]
Are Your Station’s Content Rules a Roadblock to Quality Content?
You can’t do this. You have to do that. With so many stipulations on content, jocks are afraid to get involved online for fear of doing something wrong. Companies are trying to emphasize the importance of digital… but are they going about it the wrong way? I have heard many jocks say they are so […]
From On-Air To Online: Creating Online Content Around Your Character
If you’re using your website and social media correctly, I should have a good sense of your character just by assessing your online engagement. What you do online should reflect your on-air brand. Does it? Your character is well defined. You’ve worked hard to create on-air content that showcases your character. The content was well […]
When Social Media Gets Nasty: 5 Rules to Managing Online Negativity
Change morning shows, add a controversial feature, or run an interactive promotion and you will have more than just your devoted P1s responding online. If you think “You can’t please all the people all of the time” is a cliché, think again. No matter how awesome your promotion, feature or new jock is, you will […]
Adding Social Media to the Digital Revenue Menu… Side dish or À la carte?
The news broke in late 2009 that Kim Kardashian is paid $10,000 per sponsored tweet. While some followers were amazed at the price tag, most were disgusted that they couldn’t tell which of her tweets were real and which were just paid ads. This got companies thinking about their own policies. Is social media a […]