You’ve seen (and used, I hope!) hashtags on other social media platforms like Twitter, Instagram and Tumblr. The hashtag, a word or multiple words preceding the ‘#’ without spacing, is a method of categorizing online content and giving it context. While using hashtags on Facebook used to be a faux pas, that is no longer […]
hashtag
Think Like TV: Tips to Making a One-Way Medium Interactive
The request lines don’t ring very often anymore. So, how can we make radio interactive without callers? Luckily, social media and texting became popular about the time calling in to a radio show became unpopular. We have the opportunity to make our one-way medium a two-way interaction between us and the listeners. We also know […]
Trending on Twitter: Your On-Air Topic
Your cigarette lighter is out of fluid and you have an electric stove. Pam Anderson is doing a book signing at the mall and you’re bummed you have to work. You think “loaded dishwasher” means your wife is drunk. These are white trash people problems, and apparently they resonate with people all over the world. […]
Twitter Tip from The X Factor
The X Factor got creative with Twitter this week. Not only did they launch Twitter as a voting platform, but they used #hashtags to make the show itself more interactive. The show encouraged viewers to tweet #IAmSimon, #IAmLA, #IAmPaula or #IAmNicole to show their affinity for a certain judge’s comments during the show. We often […]