Can You Sell It? I haven’t seen a station sponsored pin or board yet, but I believe you can. Pinterest is all about visual content. Be picky about which clients you partner with and choose based on the custom content you can provide visually. If you’re weaving clients into a well-developed content strategy, listeners won’t […]
monetization
Marrying Radio and Digital: Challenge #4
This is the final part to a four part series called “The Challenges of Marrying Radio and Digital. Here are the other parts to the series: Challenge #1: Accepting Change Challenge #2: Strategy Challenge #3: Staffing and Time Challenge #4: Monetizing How can we monetize social media, mobile apps, streaming, the station website, etc.? […]