Buzzfeed News reported this week on Facebook’s war against fake news. Fake news sites like National Report create false stories with clickbait headlines, and depend on Facebook to drive traffic to them. Facebook is doing their best to curtail the traffic they’re driving to these sites unintentionally.
What’s To Love About Facebook Hashtags?
You’ve seen (and used, I hope!) hashtags on other social media platforms like Twitter, Instagram and Tumblr. The hashtag, a word or multiple words preceding the ‘#’ without spacing, is a method of categorizing online content and giving it context. While using hashtags on Facebook used to be a faux pas, that is no longer […]
Which Social Media Platforms Should Your Small Business Be Using?
No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide. Thumbnail photo credit: Verizon Wireless
Why Morning Shows Deserve Their Own Facebook Page
Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook is out of line with the station brand, or because it is distracting them from the on-air product, but because they view […]
Facebook’s Data Use Policy Changes and The Hoax Post
You didn’t know Facebook made a change to their data use policy? That’s probably because they sent the email to users the night before Thanksgiving, right when you decided to unplug and relax for a couple of days. In fact, you may have seen other Facebook users posting a “copyright notice” to claim ownership of […]
Like This If You Like Doughnuts: The Empty Facebook Post
“Like this if you like doughnuts, too.” “Share this if you’re single.” “Like this if you’ve ever played football.” What do these statements tell you about the brand, station, or person who posted them? Nothing. Except that they are desperate for engagement. Every post, tweet, pin you make is representative of your brand. While studies […]