Let’s get real. We often see tension between radio station management and talent when it comes to social media. Management wants to build both station and show brands. Talent are often focused on elevating just their show brand but undoubtedly benefit greatly when the station brand is strong.
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Getting Started on Twitter: A Cure for the Twitter Jitters
Twitter looks fun, but you don’t understand exactly how it works? Everyone feels that way when they first sign up. To cure those Twitter jitters, here’s what you need to know to get started: How it Works You have 140 characters for each tweet. You’ll want to craft your tweets efficiently to convey your message […]
Social Media Tips for Small Business [Audio]
I had the pleasure of being a guest on It’s Just Business, Wink 107.1/Ohio. I gave the Business Crash Test Dummy, Kim Turner, feedback on a recent issue he had with Yelp. I answered several caller questions about small business and social media, including whether you should self-promote on LinkedIn, the Facebook cover photo no-no’s, […]
Content Tips for Social Media Success
Content is king. It’s what gets you new likes and followers on Facebook and Twitter, and it’s what keeps existing fans coming back for more. To engage listeners and increase your station’s online following, create a social media content strategy and share your focus with your staff. To plan your strategy, make listeners your first […]
Returning The Favor
Before you get worried, I’m not talking about what goes on behind your bedroom doors. I’m referring to the Twitter and Google+ social media model. Unlike Facebook profiles, the relationship of Twitter followers and Google+ circles doesn’t have to be a reciprocal one. People can follow (or circle) others they find interesting, and those people […]
From Likes to Loyalty
We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media, it’s easy to get allured by the numbers. We compare our Facebook likes and Twitter followers (and perhaps YouTube […]