In May of 2011, Facebook released (quietly, of course) new guidelines for brands using the platform. Here at The Randy Lane Company, we notified our clients of the new rules, and tried to help you understand them. Fast forward 15 months, and you’re still asking about it. Not only are you asking about it, but […]
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11 Digital Predictions for the Radio Industry
Based on the digital landscape in radio today, here are 11 predictions for radio’s future in digital: 1. The fusion of on-air content and online platforms will be seamless. As radio stations develop strong digital strategies for their on-air talent, the content and engagement of online platforms will be naturally integrated into the on-air show. […]
The Seven Deadly Sins of Facebook
Have you ever spoken at a conference or run a meeting and been surprised by the content your audience responds to? When I spoke at a radio conference last month, it was the Facebook No-No’s that made the audience feverishly take notes. And I was happy to see it, since I see these “sins” committed […]
Can Radio Monetize Pinterest?
Can You Sell It? I haven’t seen a station sponsored pin or board yet, but I believe you can. Pinterest is all about visual content. Be picky about which clients you partner with and choose based on the custom content you can provide visually. If you’re weaving clients into a well-developed content strategy, listeners won’t […]
It’s Time for Timeline: Tips for Designing Your Cover Photo
Facebook will make the new Timeline design mandatory for Pages March 30. This means you need to get busy this week setting up your Timeline before it goes public. If you haven’t done your homework yet on the changes Timeline will bring to your Facebook Page, Scott Sands has a comprehensive list of the changes […]
What Radio Can Learn from Bands
What if your boss or potential employer measured you on your success with digital? Many of us already feel the pressure to gain likes and follows, increase website traffic, and engage fans in conversation online. A recent article in Ad Age called “What Brands Can Learn From Bands About Social Marketing” highlights social media success […]