Some radio companies have created a new Facebook guideline that requires talent to place a link to the station website in every post. While I am a big believer in using social media to drive website traffic and create strategies for clients to do just that, I am not a fan of this practice. The […]
Social Media is Like Shoe Shopping
You need something new to spice up your wardrobe. You head to the mall and fall in love with a gorgeous pair of shoes. They’re shoes, and you need shoes. They’re beautiful, shiny and new, and you’ve seen them in every magazine as the hot new trend. If everyone says they’re hot, you’ve got to […]
Is Radio Above Facebook’s Promotion and Contest Guidelines? How We’re Breaking the Rules
In May of 2011, Facebook released (quietly, of course) new guidelines for brands using the platform. Here at The Randy Lane Company, we notified our clients of the new rules, and tried to help you understand them. Fast forward 15 months, and you’re still asking about it. Not only are you asking about it, but […]
Create Social Media Content to Gain New Listeners
You’re using social media to share content from the show. You share podcasts, topic ideas discussed on the show, characterizing photos of your show players. Your P1s are thoroughly entertained because they can’t get enough of the show. But does this do anything to attract new listeners? Imagine you see an old friend at a […]
Instagram and Radio Go Together Like PB&J
Instawhat? What is this Instagram you keep hearing about? It’s a photo-sharing application that can be downloaded on your iPhone, Android phone, or iPad (but is not available on your desktop computer). You upload a photo from your phone or take one within the app, choose a filter to enhance your picture, and add a […]
Getting Started on Twitter: A Cure for the Twitter Jitters
Twitter looks fun, but you don’t understand exactly how it works? Everyone feels that way when they first sign up. To cure those Twitter jitters, here’s what you need to know to get started: How it Works You have 140 characters for each tweet. You’ll want to craft your tweets efficiently to convey your message […]