“Like this if you like doughnuts, too.” “Share this if you’re single.” “Like this if you’ve ever played football.” What do these statements tell you about the brand, station, or person who posted them? Nothing. Except that they are desperate for engagement. Every post, tweet, pin you make is representative of your brand. While studies […]
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Why Requiring Talent To Include Links in Facebook Posts Doesn’t Work
Some radio companies have created a new Facebook guideline that requires talent to place a link to the station website in every post. While I am a big believer in using social media to drive website traffic and create strategies for clients to do just that, I am not a fan of this practice. The […]