If you haven’t asked me how to run a Facebook advertising campaign, we probably don’t know each other. The truth is, whether this question is asked directly or it’s the answer to another question, I often find myself explaining the basics of Facebook Ads to many of my radio brethren. If you’ve wondered about how […]
Artists
What’s To Love About Facebook Hashtags?
You’ve seen (and used, I hope!) hashtags on other social media platforms like Twitter, Instagram and Tumblr. The hashtag, a word or multiple words preceding the ‘#’ without spacing, is a method of categorizing online content and giving it context. While using hashtags on Facebook used to be a faux pas, that is no longer […]
Social Media’s Role in the Boston Marathon Bombings
I had the pleasure of speaking with Fred LeFebvre on 1370 WSPD/Toledo regarding the role social media played in the aftermath of the Boston Marathon bombings. Listen to the podcast here.
The Art of Social Media
We talk a lot about the science of social media — the strategy and the measurement of our efforts. What we don’t talk about enough is the art — the philosophy of social media that drives our presence. Strategy is important. The functions of social media within your company or show… how often and when […]
In The Music Business? Join Me in Houston!
I spoke last year at this conference, and am honored to accept the invitation to speak again. If you are an artist (or aspiring artist), songwriter, producer, or manager, I recommend that you join me in Houston January 30. Register here. […]
Facebook’s Data Use Policy Changes and The Hoax Post
You didn’t know Facebook made a change to their data use policy? That’s probably because they sent the email to users the night before Thanksgiving, right when you decided to unplug and relax for a couple of days. In fact, you may have seen other Facebook users posting a “copyright notice” to claim ownership of […]