In May of 2011, Facebook released (quietly, of course) new guidelines for brands using the platform. Here at The Randy Lane Company, we notified our clients of the new rules, and tried to help you understand them. Fast forward 15 months, and you’re still asking about it. Not only are you asking about it, but […]
facebook contest rules
The Seven Deadly Sins of Facebook
Have you ever spoken at a conference or run a meeting and been surprised by the content your audience responds to? When I spoke at a radio conference last month, it was the Facebook No-No’s that made the audience feverishly take notes. And I was happy to see it, since I see these “sins” committed […]
Facebook’s Recent Contest Rule Changes: What Now?
Last week we told you that Facebook’s new Promotion Guidelines change the way radio stations run Facebook promotions. Many of you panicked! Instead of calling your station attorney, you emailed us for answers (and we’re taking that as a compliment). “What now?” Don’t let these new rules squash your creativity. Remember, radio station promotions were […]
Big Changes for Radio Facebook Promotions
Many radio stations have been successfully using Facebook for contesting. Requiring listeners to comment, like the station or show page, or upload a picture to enter are common variations of recent radio promotions. On May 11, 2011, Facebook’s new Promotion Guidelines were released, making these loosely regulated contests a thing of the past. Facebook’s new […]