I had the pleasure of being a guest on It’s Just Business, Wink 107.1/Ohio. I gave the Business Crash Test Dummy, Kim Turner, feedback on a recent issue he had with Yelp. I answered several caller questions about small business and social media, including whether you should self-promote on LinkedIn, the Facebook cover photo no-no’s, […]
8 Quick Tips for Better Air Talent Blogs and Morning Show Websites
Blog smog. You aren’t a blogger. Why should you worry about improving your writing skills? As radio companies put more emphasis on digital growth, you are now responsible for website traffic and social media engagement in addition to on-air ratings. Becoming a better blogger will give you organic content for your social networks, increasing web […]
Marrying Radio and Digital: Challenge #4
This is the final part to a four part series called “The Challenges of Marrying Radio and Digital. Here are the other parts to the series: Challenge #1: Accepting Change Challenge #2: Strategy Challenge #3: Staffing and Time Challenge #4: Monetizing How can we monetize social media, mobile apps, streaming, the station website, etc.? […]
Marrying Radio and Digital: Challenge #3
This is part three of a four part series called “The Challenges of Marrying Radio and Digital. Read Challenge #1, Accepting Change, here. Click here for Challenge #2, Strategy. Challenge #3: Staffing and Time Radio may as well have coined the term “wearing many hats”. Because our industry has not been exempt from the effects […]
Marrying Radio and Digital: Challenge #2
This is the second part of the four part series called “The Challenges of Marrying Radio and Digital.” Read part one here. Challenge #2: Strategy So a lot of us have accepted that as technology evolves, so is the radio industry. But acceptance is only the beginning; we must create a winning digital strategy to […]
Marrying Radio and Digital: Challenge #1
Regardless of where you stand on the convergence of radio and digital, the fact that the conversation exists proves that the radio industry is adapting. We’re putting our heads together– sharing knowledge, experience, and research to carve out the path ahead of us. Whether you’re market 2 or 200, it’s in our best interest as […]