Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook is out of line with the station brand, or because it is distracting them from the on-air product, but because they view […]
rules
Is Radio Above Facebook’s Promotion and Contest Guidelines? How We’re Breaking the Rules
In May of 2011, Facebook released (quietly, of course) new guidelines for brands using the platform. Here at The Randy Lane Company, we notified our clients of the new rules, and tried to help you understand them. Fast forward 15 months, and you’re still asking about it. Not only are you asking about it, but […]
Social Media Policy: Drawing The Line
When it comes to social media, it should be common sense for employees to act in the best interest of the brand. The fact that many company brands have been damaged by the online musings of their employees says otherwise. It’s not just the disgruntled employee whose online mistakes affect the station or show brand. […]
Are Your Station’s Content Rules a Roadblock to Quality Content?
You can’t do this. You have to do that. With so many stipulations on content, jocks are afraid to get involved online for fear of doing something wrong. Companies are trying to emphasize the importance of digital… but are they going about it the wrong way? I have heard many jocks say they are so […]