You’ve seen (and used, I hope!) hashtags on other social media platforms like Twitter, Instagram and Tumblr. The hashtag, a word or multiple words preceding the ‘#’ without spacing, is a method of categorizing online content and giving it context. While using hashtags on Facebook used to be a faux pas, that is no longer […]
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Is Radio Above Facebook’s Promotion and Contest Guidelines? How We’re Breaking the Rules
In May of 2011, Facebook released (quietly, of course) new guidelines for brands using the platform. Here at The Randy Lane Company, we notified our clients of the new rules, and tried to help you understand them. Fast forward 15 months, and you’re still asking about it. Not only are you asking about it, but […]
11 Digital Predictions for the Radio Industry
Based on the digital landscape in radio today, here are 11 predictions for radio’s future in digital: 1. The fusion of on-air content and online platforms will be seamless. As radio stations develop strong digital strategies for their on-air talent, the content and engagement of online platforms will be naturally integrated into the on-air show. […]
The Seven Deadly Sins of Facebook
Have you ever spoken at a conference or run a meeting and been surprised by the content your audience responds to? When I spoke at a radio conference last month, it was the Facebook No-No’s that made the audience feverishly take notes. And I was happy to see it, since I see these “sins” committed […]
It’s Time for Timeline: Tips for Designing Your Cover Photo
Facebook will make the new Timeline design mandatory for Pages March 30. This means you need to get busy this week setting up your Timeline before it goes public. If you haven’t done your homework yet on the changes Timeline will bring to your Facebook Page, Scott Sands has a comprehensive list of the changes […]
Facebook’s Recent Contest Rule Changes: What Now?
Last week we told you that Facebook’s new Promotion Guidelines change the way radio stations run Facebook promotions. Many of you panicked! Instead of calling your station attorney, you emailed us for answers (and we’re taking that as a compliment). “What now?” Don’t let these new rules squash your creativity. Remember, radio station promotions were […]