Twitter looks fun, but you don’t understand exactly how it works? Everyone feels that way when they first sign up. To cure those Twitter jitters, here’s what you need to know to get started: How it Works You have 140 characters for each tweet. You’ll want to craft your tweets efficiently to convey your message […]
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11 Digital Predictions for the Radio Industry
Based on the digital landscape in radio today, here are 11 predictions for radio’s future in digital: 1. The fusion of on-air content and online platforms will be seamless. As radio stations develop strong digital strategies for their on-air talent, the content and engagement of online platforms will be naturally integrated into the on-air show. […]
Facebook’s Schedule Feature: Why Schedule Social Media?
Facebook recently made a giant step forward with the creation of the scheduling feature. You can now schedule a Facebook status (which may include a link, photo or video) for future post within the Facebook platform. Use this feature to schedule Facebook posts in advance in lieu of HootSuite, or similar third party apps. It’s […]
It’s Time for Timeline: Tips for Designing Your Cover Photo
Facebook will make the new Timeline design mandatory for Pages March 30. This means you need to get busy this week setting up your Timeline before it goes public. If you haven’t done your homework yet on the changes Timeline will bring to your Facebook Page, Scott Sands has a comprehensive list of the changes […]
5 Tips for Online Success in 2012
January is an optimistic month that connotes a new beginning for business owners and managers. New budgets and new goals bring a clean slate full of opportunities to succeed. Amidst these opportunities for success lies your station’s online presence. Make your online brand a priority in 2012 with these five tips: 1. Define your goals. […]
A 12 Month Resolution for 2012: Build Your Own Personality Brand
If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” The key word in this definition is distinct. […]