1. You should know where you’re headed. Like a road trip, you should know where you’d like to end up. Without measurable goals in mind, social media is a hobby, not a business initiative. A clearly defined strategy is key to success with social media. 2. It takes a map to get to where you […]
6 Steps to Create A Small Business Social Media Strategy
One billion people actively use Facebook each month. Twitter boasts 500 million users. Seventy-two hours of video are uploaded to YouTube every minute. Sixty-two percent of adults worldwide now use social media. Because your customers or clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It’s a […]
Why Morning Shows Deserve Their Own Facebook Page
Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook is out of line with the station brand, or because it is distracting them from the on-air product, but because they view […]
Look Better Online: 12 Months Of Resolutions For 2013
It’s pretty difficult to stick to New Year’s Resolutions. We create a laundry list of big picture things to focus on each and every day of the year… it’s no wonder why we lose sight of the list after a couple of months- it’s exhausting! Breaking up the “big picture” goals into actionable chunks will […]
Eight New Year’s Resolutions for Social Media Results
Everyone has a favorite holiday. New Year’s is mine. Not for the glamorous parties. Not for the New Year’s kiss. Not for the black eyed peas. It’s my favorite holiday because it teems with opportunity- not for one celebratory day, but for an entire year. While it’s fun to make personal resolutions each year, it’s […]
Social Media: Are You On The Nice List Or Naughty List?
The Social Media Santa is watching you to see if you’ve been a good boy or girl. Making a list and checking it twice. Click here to read my blog for The Randy Lane Company to determine whether you’re on the Naughty or Nice list.