If you read my blog, (and don’t say you don’t, because you are reading it right now!) you’re probably interested in the relationship between radio and digital. Did you know there is a conference that explores radio’s opportunities with digital media? Join me March 4-5 in Santa Clara, California for Radio Ink’s Convergence conference. I […]
In The Music Business? Join Me in Houston!
I spoke last year at this conference, and am honored to accept the invitation to speak again. If you are an artist (or aspiring artist), songwriter, producer, or manager, I recommend that you join me in Houston January 30. Register here. […]
Facebook’s Data Use Policy Changes and The Hoax Post
You didn’t know Facebook made a change to their data use policy? That’s probably because they sent the email to users the night before Thanksgiving, right when you decided to unplug and relax for a couple of days. In fact, you may have seen other Facebook users posting a “copyright notice” to claim ownership of […]
Social Media vs. The Station Website: Who Wins Biggest Priority?
I spoke at the Ontario Broadcasters Association Fall Conference and one of the questions for our panel was “Where does social media fit against where your website sits?” This question comes up often, as managers and talent alike try to prioritize and determine the relationship between the station website and social media. So, what is […]
Like This If You Like Doughnuts: The Empty Facebook Post
“Like this if you like doughnuts, too.” “Share this if you’re single.” “Like this if you’ve ever played football.” What do these statements tell you about the brand, station, or person who posted them? Nothing. Except that they are desperate for engagement. Every post, tweet, pin you make is representative of your brand. While studies […]
Tease Me… If You Want Me To Click That Link!
Are you crafting social media teases to drive website traffic? You spend time crafting teases that keep listeners hanging on through the break. Social media is no different. If you want listeners to click through to your website when you attach a link to a Facebook post, you have to craft a compelling tease. Often […]