You need something new to spice up your wardrobe. You head to the mall and fall in love with a gorgeous pair of shoes. They’re shoes, and you need shoes. They’re beautiful, shiny and new, and you’ve seen them in every magazine as the hot new trend. If everyone says they’re hot, you’ve got to have them.
But what if they don’t fit?
Social media marketing is like shoe shopping. If the platform doesn’t fit your business, it doesn’t matter how attractive, shiny and new it is.
For example, if your target demographic is male 55+, Pinterest might not be the best fit for your social media marketing strategy. It’s beautiful. It’s all the rage. It’s driving traffic and boosting e-commerce. But it doesn’t fit because the demographics don’t line up with the target demo of your business.
Don’t let the allure of a gorgeous new social platform distract you from your goal. If it doesn’t fit, it doesn’t matter how attractive the platform (shoe or social!) is.
Photo credit: Foeck