Did you know you can’t discuss ratings on your social networks? If you don’t think it’s a big deal, ask Oprah, who was under fire from Nielsen for tweeting “Every 1 who can please turn to OWN especially if u have a Nielsen box” last month. Arbitron’s updated policy Social Media Do’s & Dont’s lists […]
ratings
Social Media and Appointment Listening
Facebook and Twitter are different animals, and your frequency strategy should be different for each one. For one, Facebook is not an of the moment, breaking news network like Twitter. (They want to be with the addition of subscriptions and the ticker, but they aren’t there yet.) Facebook users are less likely to take immediate […]
From Likes to Loyalty
We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media, it’s easy to get allured by the numbers. We compare our Facebook likes and Twitter followers (and perhaps YouTube […]