Blog smog. You aren’t a blogger. Why should you worry about improving your writing skills? As radio companies put more emphasis on digital growth, you are now responsible for website traffic and social media engagement in addition to on-air ratings. Becoming a better blogger will give you organic content for your social networks, increasing web […]
Trending on Twitter: Your On-Air Topic
Your cigarette lighter is out of fluid and you have an electric stove. Pam Anderson is doing a book signing at the mall and you’re bummed you have to work. You think “loaded dishwasher” means your wife is drunk. These are white trash people problems, and apparently they resonate with people all over the world. […]
Who Owns Your Morning Show’s Social Media Presence?
In early March I read an article about the social media battle many musicians are fighting with their record labels over who owns their social media accounts. I thought, “I hope radio never gets to this point”. Weeks after I pondered that article, three high-profile morning show hosts contacted me– they are fighting the artist/record […]
Arbitron’s Social Media Policy
Did you know you can’t discuss ratings on your social networks? If you don’t think it’s a big deal, ask Oprah, who was under fire from Nielsen for tweeting “Every 1 who can please turn to OWN especially if u have a Nielsen box” last month. Arbitron’s updated policy Social Media Do’s & Dont’s lists […]
Six Tips on How to Use Twitter for Show Prep
Updated June 13, 2012: Bruce Enrietto (@Bruceitmorning) shared this article in the Radio Pros Facebook group. After asking if I missed any tips, he mentioned Trends. (I know- what was I thinking, leaving out Trends!?) I’ve added it at Bruce’s suggestion. While Twitter provides a personal way to connect with listeners, it’s also a great […]
What Radio Can Learn from Bands
What if your boss or potential employer measured you on your success with digital? Many of us already feel the pressure to gain likes and follows, increase website traffic, and engage fans in conversation online. A recent article in Ad Age called “What Brands Can Learn From Bands About Social Marketing” highlights social media success […]