It’s easy for radio talent to engage listeners with social media. Your DJs interact with listeners the way they would with a friend or acquaintance, because their brand is their personality. But what about your station accounts? How should brands interact with people on a social media platform? Like a person. Humanizing your station’s Facebook […]
Returning The Favor
Before you get worried, I’m not talking about what goes on behind your bedroom doors. I’m referring to the Twitter and Google+ social media model. Unlike Facebook profiles, the relationship of Twitter followers and Google+ circles doesn’t have to be a reciprocal one. People can follow (or circle) others they find interesting, and those people […]
From Likes to Loyalty
We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media, it’s easy to get allured by the numbers. We compare our Facebook likes and Twitter followers (and perhaps YouTube […]
Using Twitter To Create Topical On-Air Content
Most of you have a Twitter account, tweeting to connect with your listeners. You can also use Twitter as a prep source. When you’re planning tomorrow’s show, consider these three ideas: Use Twitter Lists to organize the accounts you follow. You can create separate lists for current events, entertainment news, other stations, and local news. […]
Cancel Your Automatic Direct Messages
When a listener sends you an email, do you send an automatic pre-written response? I’m betting you don’t, which is why I wonder about the automatic direct messages (DMs) I receive on Twitter. Do these impress anyone? Is anyone fooled by a generic “Thanks for following me, I look forward to interacting with you” message? […]
I’m watching you, and what you’re doing online is inappropriate.
Before you start to worry that I have somehow hacked into your browsing history, I should let you know that I’m talking about the crossover between your Facebook and Twitter accounts. I see you on Facebook with your automatic updates from Twitter, and I’m here to tell you that Facebook is not the place for […]