What if your boss or potential employer measured you on your success with digital? Many of us already feel the pressure to gain likes and follows, increase website traffic, and engage fans in conversation online. A recent article in Ad Age called “What Brands Can Learn From Bands About Social Marketing” highlights social media success […]
interviews
Why Tweet? 7 Reasons Your Strategy Should Include Twitter
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” –@charleneli It’s true. Your listeners are tweeting. Whether you’re rocking Twitter, have neglected your Twitter account or have never even signed up, people are tweeting about your brand- the station, the personalities, the music, the events. As of September 2011, […]