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Stephanie Winans

Stephanie Winans

GTM Strategy Consulting for Startups

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show prep

Six Tips on How to Use Twitter for Show Prep

March 1, 2012 by Stephanie Winans Leave a Comment

Updated June 13, 2012: Bruce Enrietto (@Bruceitmorning) shared this article in the Radio Pros Facebook group. After asking if I missed any tips, he mentioned Trends. (I know- what was I thinking, leaving out Trends!?) I’ve added it at Bruce’s suggestion. While Twitter provides a personal way to connect with listeners, it’s also a great […]

Filed Under: Uncategorized Tagged With: localization, on-air content, producer, show prep, twitter

Why Tweet? 7 Reasons Your Strategy Should Include Twitter

January 15, 2012 by Stephanie Winans 1 Comment

“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” –@charleneli It’s true. Your listeners are tweeting. Whether you’re rocking Twitter, have neglected your Twitter account or have never even signed up, people are tweeting about your brand- the station, the personalities, the music, the events. As of September 2011, […]

Filed Under: Uncategorized Tagged With: creativity, focus group, frequency, interviews, marketing strategy, show prep, social media strategy, television, twitter

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