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Stephanie Winans

Business & Marketing Strategy Consulting

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producer

A Producer’s Dream: The Scoop on Scoop.It

March 29, 2012 by Stephanie Winans 2 Comments

Scoop.It is a free publishing-by-curation platform that allows you to curate content based on keywords and sources you provide. It will suggest stories, articles, videos, news for you to scoop. You can also use the bookmarklet to scoop anything you see on the web to your Scoop.It page.

You can curate on your page and on the web, saving interesting content for your show in one place. You choose the keywords and the sources you like. Instead of searching a million websites individually, you add them here. It’s a Producer’s dream.

In October 2011, I signed up for Scoop.It to test it out before recommending to The Randy Lane Company clients. I quickly realized that not only was it worth recommending, but it would also be helpful  in curating show ideas for our weekly client newsletter.

Since October, I have been using Scoop.It daily. While some of the scooped ideas are used for the weekly Content Ideas, many aren’t because they are topical and may be outdated by the time the newsletter is delivered in client emails. Because I scoop the ideas daily anyway, I began sharing my page Radio On-Air Content on Twitter so the show prep doesn’t go to waste.

I now have thirty shows following my topic. Many have created their own Scoop.It pages for show prep where they can scoop their own topics from the web and rescoop mine to their page, as well. The trend has also spread to other radio consultants, who now run their own pages on Scoop.It.

The reason other shows and consultants have taken notice? It’s easy to use and it works.

Here’s how you can take advantage of this free tool for your show:

1. Sign up here.

2. Install the Scoop.It bookmarklet here. This will allow you to “scoop” anything on the web to the page you create for your show.

3. Add keywords for content that is relevant for your show. For example, relationships, sex, entertainment, parenting, family, music, weird. You can add keywords under the Manage tab under Manage Sources on your Scoop.It page (see image below).

4. Add sources. After adding your keywords, click the Advanced Options tab. Add the URL for any websites you normally use for show prep. You can also add social media accounts for any sources or shows you follow for content.

5. Scoop. When you’re prepping for the show, go to your Scoop.It page. Review Scoop.It’s suggestions and scoop the topics you like.

6. Follow other accounts on Scoop.It that produce content you can use on your show. You can follow mine here and check out the other shows and consultants I follow here.  You can rescoop their topics so they appear on your page. You will also get a daily digest showing you recent scoops from topics you follow.

Happy scooping! Let me know if you enjoying using Scoop.It for show prep. Leave me a comment or send me a tweet @StephanieWinans

If this doesn’t work for you, at least check out my page Radio On-Air Content daily for topics you can use for your show. Why not? It’s free show prep.

Filed Under: Uncategorized Tagged With: morning show, on-air content, online content, prep, producer, Scoop.It, talent

Six Tips on How to Use Twitter for Show Prep

March 1, 2012 by Stephanie Winans Leave a Comment

Updated June 13, 2012: Bruce Enrietto (@Bruceitmorning) shared this article in the Radio Pros Facebook group. After asking if I missed any tips, he mentioned Trends. (I know- what was I thinking, leaving out Trends!?) I’ve added it at Bruce’s suggestion.

While Twitter provides a personal way to connect with listeners, it’s also a great resource for show content. Here are five tips on how Twitter can help you plan your show:

1. Use Lists
Create Twitter lists to organize the accounts you follow and use for show prep. That way if you’re looking for a specific type of content, you can view only the accounts that you’ve listed under that category (for example, “entertainment news,” “news” or “parenting”).

2. Use Favorites
When viewing your Twitter stream, use favorites to bookmark a tweet for later reading. If you see a tweet you want to come back to, click the star icon. The star will turn from grey to yellow, and you will be able to view it in your favorites, located on the left side of your Twitter profile page.

3. Follow Local Sources
Add local news stations, broadcasters, newspapers, and magazines for tweets about what’s going on in your market.

4. Follow Other Stations and Shows
Follow stations and shows you admire for topic and promotion ideas. Keep your eye on successful shows that produce strong content. You might learn from them, and often their ideas will jumpstart your creativity.

5. Follow Artists
Follow the artists you play on the station, so you can share the latest music news, retweet interesting celeb tweets, and connect with artists who come to your market.

6. Keep Your Eye on Trends
Whether your show has a daily feature for trends or not, keeping your eye on them will ensure you don’t miss of-the-moment hot topics. Twitter has recently updated the algorithms to tailor Trends based on your location and who you follow on Twitter. You now have the option to view tailored trends or view the worldwide list. Viewing the tailored trends will help you localize by talking about what matters in your market.

 

Do you have other tips to add for using Twitter as a resource for show prep? Share with a comment or tweet to @StephanieWinans.

Written for Jockline Daily

Filed Under: Uncategorized Tagged With: localization, on-air content, producer, show prep, twitter

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