Updated June 13, 2012: Bruce Enrietto (@Bruceitmorning) shared this article in the Radio Pros Facebook group. After asking if I missed any tips, he mentioned Trends. (I know- what was I thinking, leaving out Trends!?) I’ve added it at Bruce’s suggestion.
While Twitter provides a personal way to connect with listeners, it’s also a great resource for show content. Here are five tips on how Twitter can help you plan your show:
1. Use Lists
Create Twitter lists to organize the accounts you follow and use for show prep. That way if you’re looking for a specific type of content, you can view only the accounts that you’ve listed under that category (for example, “entertainment news,” “news” or “parenting”).
2. Use Favorites
When viewing your Twitter stream, use favorites to bookmark a tweet for later reading. If you see a tweet you want to come back to, click the star icon. The star will turn from grey to yellow, and you will be able to view it in your favorites, located on the left side of your Twitter profile page.
3. Follow Local Sources
Add local news stations, broadcasters, newspapers, and magazines for tweets about what’s going on in your market.
4. Follow Other Stations and Shows
Follow stations and shows you admire for topic and promotion ideas. Keep your eye on successful shows that produce strong content. You might learn from them, and often their ideas will jumpstart your creativity.
5. Follow Artists
Follow the artists you play on the station, so you can share the latest music news, retweet interesting celeb tweets, and connect with artists who come to your market.
6. Keep Your Eye on Trends
Whether your show has a daily feature for trends or not, keeping your eye on them will ensure you don’t miss of-the-moment hot topics. Twitter has recently updated the algorithms to tailor Trends based on your location and who you follow on Twitter. You now have the option to view tailored trends or view the worldwide list. Viewing the tailored trends will help you localize by talking about what matters in your market.
Do you have other tips to add for using Twitter as a resource for show prep? Share with a comment or tweet to @StephanieWinans.
Written for Jockline Daily