The term “customer service” conjures thoughts of restaurants, cell phone companies, and probably a few brands that you’ve sworn to never do business with again. Think about your worst customer service experience. What was it that disappointed or upset you? A faulty product, a question that went unanswered after repeated attempts, the feeling that the […]
Content Tips for Social Media Success
Content is king. It’s what gets you new likes and followers on Facebook and Twitter, and it’s what keeps existing fans coming back for more. To engage listeners and increase your station’s online following, create a social media content strategy and share your focus with your staff. To plan your strategy, make listeners your first […]
Facebook Page Changes: Are People Talking About You?
Facebook has been busy making changes. While most of the latest additions to the Facebook framework affect the design and interaction of personal profiles, there is a new metric radio managers should be aware of, and new ways to measure your social media goals using Facebook Insights. The “Talking About This” Metric The new metric […]
Your Brand Has A Voice
It’s easy for radio talent to engage listeners with social media. Your DJs interact with listeners the way they would with a friend or acquaintance, because their brand is their personality. But what about your station accounts? How should brands interact with people on a social media platform? Like a person. Humanizing your station’s Facebook […]
From Likes to Loyalty
We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media, it’s easy to get allured by the numbers. We compare our Facebook likes and Twitter followers (and perhaps YouTube […]
Increase Your Online Engagement with Facebook’s Video Calling
Facebook just launched Skype-powered video calling. Now users can video chat with their Facebook friends through Skype without a Skype account. This new feature enhances user engagement, giving us another point of contact without leaving Facebook. Imagine video calling your show’s P1s from the studio to say thanks for listening. Imagine an intern at a […]