We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media, it’s easy to get allured by the numbers. We compare our Facebook likes and Twitter followers (and perhaps YouTube […]
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How to Launch and Maintain a Successful Facebook Page
After launching a Facebook page for 97.5 WABB/Mobile in 2008, we currently have over 22,000 fans- 15,000 more than any radio competitor in our market. Our success is based on a guided team effort that involves constant participation and respect for what our listeners want. Getting it Launched the Right Way Whether you’re starting from […]