No matter what the state of your social-media usage, there’s room to improve your strategy and expand your business. But where to focus your efforts? I offer a quick rundown on which social platforms might help you and how in an interview for the Verizon Wireless Small Business Guide. Thumbnail photo credit: Verizon Wireless
Google+
Running in Circles: Radio’s Place in Google+
By now you have heard the talk about circles, +1s and hangouts. Maybe you’ve checked out Google+, or maybe you’re overwhelmed by so many social media options. Should you, your talent, your morning show, your station be on Google+? Google+ for Managers and Talent People who are social media savvy will love being one of […]
From Likes to Loyalty
We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media, it’s easy to get allured by the numbers. We compare our Facebook likes and Twitter followers (and perhaps YouTube […]
What I Like About Google+
Google+ is Google’s new social network, an attempt to compete in the social media empire dominated by Facebook and Twitter. Now in the invite-only phase, you must have an email invitation to join. We’re sure Mark Zuckerberg loves the talk on Facebook on wanting a Google+ invite! If you still don’t have one, leave me […]