In early March I read an article about the social media battle many musicians are fighting with their record labels over who owns their social media accounts. I thought, “I hope radio never gets to this point”. Weeks after I pondered that article, three high-profile morning show hosts contacted me– they are fighting the artist/record […]
It’s Time for Timeline: Tips for Designing Your Cover Photo
Facebook will make the new Timeline design mandatory for Pages March 30. This means you need to get busy this week setting up your Timeline before it goes public. If you haven’t done your homework yet on the changes Timeline will bring to your Facebook Page, Scott Sands has a comprehensive list of the changes […]
Arbitron’s Social Media Policy
Did you know you can’t discuss ratings on your social networks? If you don’t think it’s a big deal, ask Oprah, who was under fire from Nielsen for tweeting “Every 1 who can please turn to OWN especially if u have a Nielsen box” last month. Arbitron’s updated policy Social Media Do’s & Dont’s lists […]
What Radio Can Learn from Bands
What if your boss or potential employer measured you on your success with digital? Many of us already feel the pressure to gain likes and follows, increase website traffic, and engage fans in conversation online. A recent article in Ad Age called “What Brands Can Learn From Bands About Social Marketing” highlights social media success […]
Social Media and Appointment Listening
Facebook and Twitter are different animals, and your frequency strategy should be different for each one. For one, Facebook is not an of the moment, breaking news network like Twitter. (They want to be with the addition of subscriptions and the ticker, but they aren’t there yet.) Facebook users are less likely to take immediate […]
A 12 Month Resolution for 2012: Build Your Own Personality Brand
If you were asked to define your personality brand in 3-4 words, could you do it? The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” The key word in this definition is distinct. […]