Some radio companies have created a new Facebook guideline that requires talent to place a link to the station website in every post. While I am a big believer in using social media to drive website traffic and create strategies for clients to do just that, I am not a fan of this practice. The […]
Is Radio Above Facebook’s Promotion and Contest Guidelines? How We’re Breaking the Rules
In May of 2011, Facebook released (quietly, of course) new guidelines for brands using the platform. Here at The Randy Lane Company, we notified our clients of the new rules, and tried to help you understand them. Fast forward 15 months, and you’re still asking about it. Not only are you asking about it, but […]
The Seven Deadly Sins of Facebook
Have you ever spoken at a conference or run a meeting and been surprised by the content your audience responds to? When I spoke at a radio conference last month, it was the Facebook No-No’s that made the audience feverishly take notes. And I was happy to see it, since I see these “sins” committed […]
Facebook’s Schedule Feature: Why Schedule Social Media?
Facebook recently made a giant step forward with the creation of the scheduling feature. You can now schedule a Facebook status (which may include a link, photo or video) for future post within the Facebook platform. Use this feature to schedule Facebook posts in advance in lieu of HootSuite, or similar third party apps. It’s […]
Social Media Tips for Small Business [Audio]
I had the pleasure of being a guest on It’s Just Business, Wink 107.1/Ohio. I gave the Business Crash Test Dummy, Kim Turner, feedback on a recent issue he had with Yelp. I answered several caller questions about small business and social media, including whether you should self-promote on LinkedIn, the Facebook cover photo no-no’s, […]
8 Quick Tips for Better Air Talent Blogs and Morning Show Websites
Blog smog. You aren’t a blogger. Why should you worry about improving your writing skills? As radio companies put more emphasis on digital growth, you are now responsible for website traffic and social media engagement in addition to on-air ratings. Becoming a better blogger will give you organic content for your social networks, increasing web […]