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Stephanie Winans

Stephanie Winans

GTM Strategy Consulting for Startups

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Facebook’s Recent Contest Rule Changes: What Now?

June 14, 2011 by Stephanie Winans 2 Comments

Last week we told you that Facebook’s new Promotion Guidelines change the way radio stations run Facebook promotions. Many of you panicked! Instead of calling your station attorney, you emailed us for answers (and we’re taking that as a compliment). “What now?” Don’t let these new rules squash your creativity. Remember, radio station promotions were […]

Filed Under: Uncategorized Tagged With: apps, contest, facebook, facebook contest rules, promotion

Big Changes for Radio Facebook Promotions

June 3, 2011 by Stephanie Winans Leave a Comment

Many radio stations have been successfully using Facebook for contesting.  Requiring listeners to comment, like the station or show page, or upload a picture to enter are common variations of recent radio promotions. On May 11, 2011, Facebook’s new Promotion Guidelines were released, making these loosely regulated contests a thing of the past. Facebook’s new […]

Filed Under: Uncategorized Tagged With: contest, facebook, facebook contest rules, promotion

Facebook Fan Misbehaving? How to Ban and Unban A Fan!

May 29, 2011 by Stephanie Winans Leave a Comment

To ban a user, hover over the comment and an X will appear in the upper right corner of the comment.  Click it and choose the option Remove Comment and Ban User. If you change your mind and the banned user promises to behave, you can choose to unban.  Click the people like this link […]

Filed Under: Uncategorized Tagged With: ban, facebook, negativity, unban

Listeners Can Now Tag Your Facebook Page In Photos

May 11, 2011 by Stephanie Winans Leave a Comment

You can now tag Pages for Brands & Products as well as People in your Facebook photos.  What does this mean for radio?  All those pictures you take with listeners at station events can now be tagged with your Facebook fan page. Smile pretty and think of the picture as a free advertisement for your […]

Filed Under: Uncategorized Tagged With: facebook, fan page, photo tagging

I’m watching you, and what you’re doing online is inappropriate.

May 7, 2011 by Stephanie Winans Leave a Comment

Before you start to worry that I have somehow hacked into your browsing history, I should let you know that I’m talking about the crossover between your Facebook and Twitter accounts. I see you on Facebook with your automatic updates from Twitter, and I’m here to tell you that Facebook is not the place for […]

Filed Under: Uncategorized Tagged With: apps, facebook, marketing strategy, twitter

Six Tips For More Effective Facebook Posts

April 19, 2011 by Stephanie Winans Leave a Comment

Mashable posted some great tips on how to increase engagement on your Facebook page. Without repeating the stats and explanations, here are the nuts and bolts of the study findings: * Timing is everything. Facebook peaks at 7am EST, 5pm EST and 11pm EST. Posting only during business hours may keep you from getting the […]

Filed Under: Uncategorized Tagged With: facebook, maintenance, social media examiner article, timing

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