Right when you get the hang of Instagram, the Facebook-owned social network comes out with an update to compete with social video powerhouse, Vine (owned by Twitter). You can still add photos to Instagram, but now you can also share 15-second videos. Much like Vine, Instagram allows you to stitch together video clips into a […]
Uncategorized
Social Media’s Role in the Boston Marathon Bombings
I had the pleasure of speaking with Fred LeFebvre on 1370 WSPD/Toledo regarding the role social media played in the aftermath of the Boston Marathon bombings. Listen to the podcast here.
The Do’s And Don’ts of Social Media Teasing
You spend time each day crafting on-air teases for your show. And why? You create strong teases to give listeners that “I have to hear this” feeling, to keep them listening through commercials or music breaks. Social media teases are very similar to on-air teases. We want to give listeners that same feeling, except that […]
The Art of Social Media
We talk a lot about the science of social media — the strategy and the measurement of our efforts. What we don’t talk about enough is the art — the philosophy of social media that drives our presence. Strategy is important. The functions of social media within your company or show… how often and when […]
Why A Competitive Analysis Can Help You Succeed With Digital
Whether you’re developing a strategy for social media, planning to update the station website, creating a business model for streaming, or wondering why you aren’t getting advertisers’ digital dollars, conducting an analysis of the competition is key. Why? An online analysis of the competitive landscape yields information you may not hear by monitoring the on-air […]
Why Morning Shows Deserve Their Own Facebook Page
Three clients have approached me in the last few months, all worried because the station they work for is threatening to cancel their Morning Show Facebook page. Not because their behavior on Facebook is out of line with the station brand, or because it is distracting them from the on-air product, but because they view […]