You spend time each day crafting on-air teases for your show. And why? You create strong teases to give listeners that “I have to hear this” feeling, to keep them listening through commercials or music breaks. Social media teases are very similar to on-air teases. We want to give listeners that same feeling, except that […]
appointment listening
Social Media and Appointment Listening
Facebook and Twitter are different animals, and your frequency strategy should be different for each one. For one, Facebook is not an of the moment, breaking news network like Twitter. (They want to be with the addition of subscriptions and the ticker, but they aren’t there yet.) Facebook users are less likely to take immediate […]