“Like this if you like doughnuts, too.” “Share this if you’re single.” “Like this if you’ve ever played football.” What do these statements tell you about the brand, station, or person who posted them? Nothing. Except that they are desperate for engagement. Every post, tweet, pin you make is representative of your brand. While studies […]
Uncategorized
Tease Me… If You Want Me To Click That Link!
Are you crafting social media teases to drive website traffic? You spend time crafting teases that keep listeners hanging on through the break. Social media is no different. If you want listeners to click through to your website when you attach a link to a Facebook post, you have to craft a compelling tease. Often […]
Why Requiring Talent To Include Links in Facebook Posts Doesn’t Work
Some radio companies have created a new Facebook guideline that requires talent to place a link to the station website in every post. While I am a big believer in using social media to drive website traffic and create strategies for clients to do just that, I am not a fan of this practice. The […]
Is Radio Above Facebook’s Promotion and Contest Guidelines? How We’re Breaking the Rules
In May of 2011, Facebook released (quietly, of course) new guidelines for brands using the platform. Here at The Randy Lane Company, we notified our clients of the new rules, and tried to help you understand them. Fast forward 15 months, and you’re still asking about it. Not only are you asking about it, but […]
Create Social Media Content to Gain New Listeners
You’re using social media to share content from the show. You share podcasts, topic ideas discussed on the show, characterizing photos of your show players. Your P1s are thoroughly entertained because they can’t get enough of the show. But does this do anything to attract new listeners? Imagine you see an old friend at a […]
Instagram and Radio Go Together Like PB&J
Instawhat? What is this Instagram you keep hearing about? It’s a photo-sharing application that can be downloaded on your iPhone, Android phone, or iPad (but is not available on your desktop computer). You upload a photo from your phone or take one within the app, choose a filter to enhance your picture, and add a […]