The Art of Social Media

We talk a lot about the science of social media — the strategy and the measurement of our efforts.

What we don’t talk about enough is the art — the philosophy of social media that drives our presence.

Strategy is important. The functions of social media within your company or show… how often and when to post on each platform…which types of content receive the highest reach and engagement… those are all key pieces to an effective strategy.

But without a philosophy of social media, none of that matters.

So what’s a philosophy? Find out in my blog for The Randy Lane Company here.

 

Photo credit: George M. Groutas/Flickr via Creative Commons